In recent years, the beverage industry in China has been booming, new brands have entered the industry year over year, and the competition is fierce. How to stand out in the fierce competition has become a problem for everyone in the beverage industry. With the upgrading of the consumption structure and the emergence of Generation Z, consumer needs have gradually shifted from previous "Eat Enough, Eat Well" to paying more attention to the functionality and convenience of beverages, which has also become a driving force for enterprise product innovation, quality upgrade, and marketing optimization. And it has also made the beverage industry gradually aware of the importance of digital transformation.

test-----SIAL Shanghai is a one stop B2B Food and Beverage Industry Fest. It takes place in Shanghai New international Expo Center annully in May. Since 2000,

With the growth of China economy level and the increase of per capita income level, there is a change of consumer demand and structure from price-oriented consumption to a new era with value-oriented consumption. At present, the digital development is the major trend in the enterprise transformation of new retail. Many food retail enterprises start to build their own digital intelligent systems of supply chain to increase their operational efficiency, update their products and achieve innovation by the capture of consumer demand with precise big data, as well as increase their flow and exposure by the new media promotion and membership precision marketing.

The supply chain is the lifeline of economic globalization and global trade. The global economy is recovering this year, along with the emerging problem of global supply chain shortages due to the pandemic. More and more enterprises begin to build their own supply chain systems to tackle the crisis in the overall situation. Meanwhile, the research and production of alternative food can be another way to solve the shortages of the supply chain.

In recent years, population growth, food safety, climate changes, epidemic outbreak and other factors are affecting the production and price of global agricultural food. According to FAO statistics, the food price rose 13% in March 2022, reaching the highest since 1990. Each country is taking action to protect the environment and improve the resilience, flexibility, efficiency and innovation of the agricultural production system. Biotechnology, AI technology, and ecological environment technology have become core technologies that can accelerate the development of agri-food technologies.